Chandra Wroblewski's profile

AARP Drive to End Hunger Annual Report

AARP Drive to End Hunger Annual Report
AARP Foundation’s Drive to End Hunger program needed an annual report to highlight their 2013 accomplishments in raising awareness and fighting food insecurity among older adults. The program partners, Nascar and Jeff Gordon, needed to be a key element of the report while also showing the great work of volunteers. I used a natural card stock cover to replicate the feel of a grocery bag and tie to the mission. A short fold cover created visual interest and allowed for some clear imagery on a white stock on the first page. Type was stacked in headlines to play off the tagline for this year's campaign "Stacking the Odds Against Hunger." 

AARP Drive to End Hunger Annual Report
Published:

AARP Drive to End Hunger Annual Report

Published:

Creative Fields